amma asante

50 Shades of Black, press

Amma Asante: Seeing Myself In Belle - Exclusive Interview (Part 2)

Belle Movie Director opens up about the connection of the film to her personal life, her bi-cultural identity, and why art is a power resource for inspiring positive social change in the world in exclusive interview with 50 Shades of Black Co-Director Ross Oscar Knight.

50 Shades of Black is committed to using the power of art and personal stories to explore the complex relationship between skin tone and sexuality in the formation of identity. Through collaborations with visual artists, scholars, and the general public, this project hopes to offer a deeper & more nuanced understanding the diverse spectrum of black identity. It is in the recognition of this diversity that 50 Shades of Black acknowledges the historical ways in which race and gender have been constructed and the role that and skin tone and sexuality play in shaping the way we engage the world, how we perceive beauty, and our own self-worth.
50 Shades of Black is one of four signature projects of the BEAUTIFUL IN EVERY SHADE™ Campaign -

50 Shades of Black

Exclusive Interview with Amma Asante: CNN Woman of the Year, Belle Movie Director (Part 1)

Amma Asante: 2014 CNN Woman of the Year and Director of Award Winning Film, Belle, sat down with 50 Shades of Black Co-Director Ross Oscar Knight to discuss her inspiration to create one of the highest grossing independent films of the year, why she cast Gugu Mbatha-Raw to play the leading role, and the film's connections to her own life. 

50 Shades of Black is a signature project of BEAUTIFUL IN EVERY SHADE