black lives matter

Black Men Smile

BLACK MEN SMILE™ comes to Clark Atlanta University

BEAUTIFUL IN EVERY SHADE™ brings its signature Black Men Smile™ platform to the campus of Clark Atlanta University.  At the invitation of the campus' chapter of Gamma Sigma Sigma National Service Sorority, Inc Co-Directors Carlton Mackey and Devan Dunson held an open photo shoot and facilitated a workshop and discussion focused on empowerment and positive self image.

Black Men Smile™ is the newest initiative of 50 Shades of Black, one of the four signature campaigns of BEAUTIFUL IN EVERY SHADE™

For information on how you can bring Black Men Smile™ to you campus email

press, news

Emory University Students Gather to Proclaim Black Lives Matter

Candler School of Theology and Emory University students, faculty, and staff host 'die in' protest joining 1000's of others across the country in the proclamation that "Black Lives Matter." Photos by Beautiful In Every Shade creator Carlton Mackey.

BEAUTIFUL IN EVERY SHADE ™ is a grassroots empowerment campaign that believes in the beauty found in every human being. Our goal is to showcase, celebrate, and affirm the depth and breadth of that beauty. We seek to offer everyday people from around the world a chance to see themselves and others in a way that many never have before.

The phrase, "Beautiful Struggle", originated in a famous Martin Luther King Jr. speech entitled "Beyond Vietnam":

We must move past indecision to action. Now let us begin. Now let us rededicate ourselves to the long and bitter, but beautiful struggle for a new world. This is the calling of the sons of God, and our brothers wait eagerly for our response.